Welcome
If you’re carrying 40lbs or more you’d love to lose, you’ve probably tried a few things already.
Keto. 
Fasting. Cutting carbs. Bootcamps. Eating like a rabbit for a few weeks.
Maybe you’ve lost the weight before.
But then work gets busy. Family life takes over. Weekends happen. Old habits creep back.
And before you know it, you’re back where you started.
Another diet. Another restart. Another promise to yourself that THIS time will be different.
I get it. I’ve been there.
I know what it’s like to be stuck in that rut.Between December 2016 and December 2018, I gained over 40lbs.
I blamed everything.
Age. Metabolism. Work. Kids. Marriage.
Everything except the real issue.
My choices and the lifestyle I had built.
I was using food and booze for comfort. Big portions. Seconds. Thirds. My kids’ leftovers.
Happy? Eat.
Sad? Eat.
Bored? Eat.
Stressed? Eat.
I was pushing into clinical obesity, miserable with how I looked and felt, and struggling to keep up with my own kids.
I hated photographs. I hid my belly under my shirts. I was constantly tired.
And I knew something had to change.
December 30th, 2018, was my breaking point.
Standing in front of the bathroom mirror beside my son, I finally faced up to what I’d been avoiding by actually taking a GOOD look in the mirror.
Something I had avoided doing for basically a year.
I was DONE feeling this way.
The following day, I started walking. 
Nothing extreme. No magic formula. Just one decision, followed by another.
Over time, I lost 46.4lbs. 
But here’s what mattered even more:
I stopped relying on diets and started building a lifestyle that actually worked.
One that included the foods I loved, family time, social occasions and the odd beer. 
I got stronger. Fitter. Happier.
And I discovered something I wish I’d known years earlier:
You don’t have to spend your life dieting to lose weight and keep it off.
That’s why I do what I do today.I became a NASM-certified personal trainer in 2021.
Since then, I’ve helped more than 180 Dads make transformations of their own.
Dads who’ve spent years losing weight, regaining it and starting over.
Dads who want to feel comfortable in their own skin again.
Dads who want more energy, confidence and freedom to enjoy life with their families.
And Dads who are ready to stop making promises they struggle to keep.
Because I don’t believe you need another diet.
You need a BREAKTHROUGH.
Introducing LAUNCH.Our signature 16-week transformation programme is designed to help you:
Lose the weight without crash diets or extreme restrictions.
Get stronger, fitter and more confident.
Build habits that work around your actual life.
Enjoy your favourite foods, drinks and family occasions.
Develop a lifestyle you genuinely enjoy and can maintain.
You’ll have a clear structure, personal coaching, accountability and ongoing support to help you make it happen.
Not another short-term fix.
A foundation for lasting change.
Lose the weight. Build a lifestyle you genuinely enjoy. Keep it off.
Fellow Dad, you don’t need to figure this out alone.You could spend another year trying different diets, hoping something finally sticks.
Or you could take a different approach.
One that helps you break free from the dieting cycle and build a life in which being fit and healthy becomes part of who you are.
I’m Sean. I’m a Dad, I’ve been where you are, and, if it’s the right fit, I’d love to help you change where you’re going.
Let’s talk. No pressure. No commitment. Just a conversation.
BOOK A CALL WITH SEAN
The Isle of Fitness LAUNCH Program
You’re juggling work, family, and life—who has time for six-day gym routines or bland, restrictive diets?
You want to be healthier, stronger, and more energized… but you don’t want to sacrifice time with your family to get there.
That’s why I created The 16-Week LAUNCH Program—a father-focused system designed to fit your schedule, get you leaner, and help you reclaim your energy without endless workouts or food restrictions.
As a dad of three, I know the struggle. I also know the solution. This program is built to optimize your success while keeping your time where it belongs—with your family.
It’s powered by my Get Fit For Life framework—four key pillars designed for busy dads like you:
✅ Structure – A custom exercise & nutrition plan that fits your schedule. No off-limits foods. Yes, that means pizza, ice cream, and carbs stay on the menu!
✅ Support – 1:1 coaching with us for 16 weeks. No guesswork. No confusion. Just clear, actionable steps.
✅ Accountability – Weekly progress check-ins to make sure you’re hitting your goals. No more wondering if it’s working—you’ll know it is.
✅ Habits – Diets don’t work. Sustainable habits do. I’ll help you swap out the patterns keeping you stuck and replace them with ones that fuel your success.
🚀 More energy to keep up with your kids and grandkids
🚀 A stronger, leaner body you’re proud of
🚀 A health blueprint for life—so you never “start over” again
No more:
❌ Wasting hours on workouts you don’t have time for
❌ Starving on restrictive, miserable diets
❌ Feeling stuck, lost, or unmotivated
You CAN be the strong, healthy dad your family deserves.
And you don’t have to figure it out alone.
I’ll walk with you every step of the way, removing the stress, confusion, and overwhelm so you can focus on what matters most—living your best life with your family.
If you’re ready to LAUNCH into lifelong health and energy, let’s get started.
The best three words I hear from Dads in my program?
Never. Going. Back.
These are real results from real people after working with us on their LAUNCH program.
Follow me for inspiration, motivation, life-changing tips, and hopefully a few laughs.
Note: My Instagram profile is chock full of overwhelming evidence that I can help you change your life.
Please check it out and remember that you are not special. You can achieve incredible results too and I am ready to help you do that.
By implementing some basic changes in your daily routine, your health, wellbeing and energy levels are going to start sky rocketing.
You can't manage what you're not tracking. I help people shed incredible amounts of excess weight by simply tracking what they eat.
By covering the basics everyday, you are giving your body optimum conditions to thrive. Your body is a high performance machine but you've been feeding it too much crap. Time to de-sludge your diet and let your body THRIVE.
By eating delicious and nutritious food in the right proportions, your mental clarity is going to go from analogue to UHD 4K OLED. If that TV exists.
The bedrock of good health is found with solid sleep. I will help you improve your sleep so that the rest of your changes are built on a solid foundation of rest and recovery every night.
When you prioritize your health and your Self, you instantly feel better. I help you understand the importance of carving out time for you so that you are at your best for everyone in your life, including YOU.
This work is not just about lifting weights and eating right. By working with me you can expect to see improvements in your resting heart rate, blood pressure, A1C levels, BMI and general fitness and strength. By the end of 12 weeks working with me, you will feel physically, mentally and emotionally incredible. Get ready for mirror flexing time.
I Became the Dad I Swore I’d Never Be.
When I became a dad, I let myself go—overeating, skipping workouts, barely sleeping, and choosing convenience over quality.
I became fat, lazy, and weak. Over 2.5 years, I gained 40 lbs, lost my confidence, and felt ashamed of the man I had become.
Then, on December 30, 2018, I hit rock bottom.
The next day, I took my first step toward change—I walked a mile.
Right there, on the cold winter pavement, something ignited inside me. I refused to live like that any longer.
Over the next 18 months, through trial, error, and relentless effort, I transformed my body and my life. I lost 45 lbs, dropped from an XL to a M, regained my energy, and became the strongest, fittest version of myself—all while being a dad to two kids.
But the biggest transformation wasn’t just mine. It was my family’s.
My kids now have a dad they look up to.
My wife sees the strong, confident man she married.
And I finally became the husband, father, and leader I was meant to be.
Now, it’s my mission to help other dads do the same.
If you’re tired of feeling out of shape, exhausted, and stuck in a body you don’t recognize—I can help.
I’ve done it for myself. I’ve done it for 155+ dads.
And I can do it for you.
Let’s take that first step together.
If you’re ready to Get Fit For Life…
I specialize in weight-loss, general fitness and habit-building for busy dads. Your 16 Week LAUNCH Program is built around you, your busy schedule, your physical abilities and your goals.
My program includes simple, yet effective, training programs that range from simply walking to weight training 5 days a week, and nutritional guidance that *encourages* eating your favorite treats.
We are not special!
Just extremely effective.
In order to help others change, you need to know how to change yourself. Having been in your exact shoes before (overweight, exhausted, depressed), I know how difficult it is to find a program that is simple to follow AND is sustainable to achieve a LIFETIME of health.
By focusing on the foundation of your health and replacing unhelpful habits with helpful, ENJOYABLE ones, we are able to create a new lifestyle that will ensure you are successful in your health and fitness goals forever!
My program is designed to take you from an out of shape, tired dad to a true family man! A beacon of pride and success for you and your family!
Your Launch Program is built around you and your busy schedule. I have worked with 90+ dads, all living different lives, to achieve success. Your life is unique to you. That is why I create a program that is molded around YOU, ensuring it is sustainable forever!
A typical personal trainer’s main focus is helping clients in the gym for a short period of time each week.
My support and coaching goes from Monday through Sunday for our 16 weeks together. That’s three months of on-tap, full time support.
My main goal as your Isle of Fitness coach is to help you build a foundation of healthy life habits that will serve to provide you with a lifetime of fitness and health forever.
This stretches well beyond the gym and the kitchen. I provide you with a system you can implement into your everyday life. Ensuring you have the tools necessary to sustain a lifetime of fitness and health well after our 12 weeks partnership has been completed.
With your 16 week program, you get:
I am there to ensure you become the most successful, fit dad you can possibly be! In my experience, most men don’t have a problem doing the work, the problem lies with working an actual plan and staying *consistent* no matter what life throws your way.
I take all the guesswork out of the process and replace it with a Dad-focused, proven system that will get you results!
My support, your work, CAN’T LOSE!!!
Typical 16 week Launch program results include:
Because your daily habits are the foundation to the success of your lifetime of health, we dig into the root causes that have been holding you back from getting fit and healthy for years. These include:
Just to name a few.
Your current unhealthy habits have led you to a substandard level of health and quality of life. Improving these will create the foundation we can build off of in order to ensure you can maintain your new healthy lifestyle well after you complete your 16 Week LAUNCH Program.
You will never go back to your old ways because you will feel too damn good!
Making a change or taking a risk is always scary. I know exactly how you feel. Remember, I was that obese dad who could barely walk without gasping for air! There were so many exercises that demoralized me and almost made me quit because I felt ashamed of myself for not being able to do them. For that reason, I don’t include the following exercises in my program, unless requested:
I value progress over perfection, so we will take baby steps through my effective and accessible training program that will help you build confidence first. Allowing you to see what your body is truly capable of, and then build from there.
Isle of Fitness clients always start their programs on a Monday of their choice. Program delivery takes place, typically, on the Friday before the official start date on any given Monday. Clients are eligible for a full refund if they decide to cancel their LAUNCH program before their program is delivered. No refunds shall be considered once program delivery has occurred.
Effective Date: [6/17/2025]
Last Updated: [6/17/2025]
Isle of Fitness, LLC respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with us on social media, or use our services, including our coaching programs and advertising platforms like Meta (Facebook and Instagram).
We may collect the following types of personal information:
a. Information You Provide to Us
Full name
Email address
Phone number
Payment information (processed securely through third-party providers)
Health and fitness information you voluntarily provide for coaching purposes
Any other information you voluntarily submit via forms or surveys
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IP address
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Referring website URLs
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Interaction data from ads or content you engage with
Custom audience data (if you’ve interacted with our brand or ads)
Demographics and interests provided by Meta (aggregated and anonymized)
We use your information to:
Provide, operate, and personalize our coaching services
Respond to inquiries and provide customer support
Send promotional emails, offers, and newsletters (only if you opt-in)
Improve our website, services, and marketing campaigns
Conduct remarketing and retargeting using platforms like Meta
Comply with legal obligations
We do not sell your personal information.
We may share your data only with:
Service providers (e.g., email platforms, payment processors) who help us run our business
Advertising platforms like Meta for retargeting and performance tracking (based on consent or legitimate interest)
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We may use cookies, pixels, and similar technologies for:
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We may use your email or other identifiers to create Custom Audiences on Meta for personalized ad targeting. This data is encrypted (hashed) before uploading to Meta and is used only in accordance with their Business Tools Terms.
You can opt out of this type of advertising by emailing us at sean@isleoffitness.com or updating your ad preferences on Meta platforms.
We retain your personal data only for as long as needed for the purposes outlined in this policy or as required by law.
Depending on your jurisdiction, you may have rights to:
Access, correct, or delete your personal information
Object to processing or withdraw consent
Request data portability
File a complaint with a regulatory authority
To exercise your rights, email us at [email protected].
Our services are not intended for children under 18. We do not knowingly collect data from children.
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no transmission over the internet is 100% secure.
We may update this Privacy Policy occasionally. Changes take effect when posted. We encourage you to review it regularly.
If you have any questions about this Privacy Policy, contact us at:
Isle of Fitness, LLC
[email protected]